Our Biggest List of Website Content Ideas

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Don’t you just love it when your creative brains decide to call in sick just when you need a new campaign or website idea?

If you’re having one of those days, we hope your creativity returns soon! With any luck, this massive list of website content ideas will spark inspiration once again.

The Value of Fresh Website Content Ideas
A quality website is more than just looks. Your content is what sells, and your website design reinforces that message, making conversions faster.

Your website content does a lot of the heavy lifting for your brand, including:

Attract the right audience to Albania WhatsApp Number List your website.
Make a lasting first impression on potential customers.
Increase qualified leads and conversions.
Build brand trust and authenticity.
Improve your search engine rankings.
Course content on your website isn’t a one-time occurrence. Continuously adding new content to your website shows users and Google that you’re active and providing relevant content to meet the changing needs, wants, and interests of your online audience.

65 Website content ideas to consider
When you need inspiration, you can turn to Google Analytics, Google Trends, keyword research services, trending tags, influencer profiles, competitor websites, consumer data, buyer personas and a whole list of tools to give you that.

Other times, coming up with creative ideas means going back to the basics, like gaining a deep understanding of your target audience or blocking your schedule for some uninterrupted brainstorming. If you lack the time needed for creative thinking, Brafton’s content experts are always here to be the extension your team needs to improve your website performance.

Of course, you can also rely on super checklists like this one to help you get the gears turning.

1. Initial Blog Post
Blogs are a content marketer’s best friend! From evergreen content to news-based articles, blogging is the best way to answer potential customers’ questions, increase your reach, and keep your site fresh.

2. Guest Blog Post
Not all blog content has to be written by team members. Guest posts are a great opportunity for you to highlight your industry’s thought leaders, influencers or other well-known names that will attract new users to your site.

3. Brand Video
Introduce your brand story to website visitors with the power of video content .

4. Demonstration Video
Video is also the perfect medium to showcase your products or services to potential customers.



5. Video of the Explainer
Break down your solution, industry trend, or relevant concept in an easy-to-digest video format. For example, at Brafton, we create videos with content marketing tips and guides that serve as a helpful resource for users exploring our site.



6. Tutorial
Teach your website users how to use your product or service like a pro, or show them how to do something that your company is qualified to provide expert instruction on. Think of Sephora sharing makeup tutorials or Best Buy offering step-by-step instructions on how to mount a TV on the wall.

7. Infographics
Synthesize complex data, present some of the most impressive data, or create an engaging list with a visual infographic. Bonus point: Embed it in a blog post that elaborates on the topic in detail so that you can gain the search advantage of your blog with the visual bonus of the infographic.

8. Research
Whether it’s your own research or someone else’s, you can share relevant journal articles, studies, and credible publications on your website.

9 Case Studies
There’s no better way to showcase your results than through the words and positive experience of one of your customers.

10 Success Stories
Don’t have permission to share the client’s name and details? No problem! Make it a success story instead of a case study. You can still highlight your impactful work, just use generic terms like “client,” “customer,” “company,” or “partner.”

11. E-books
These helpful resources combine engaging copy and eye-catching graphics to provide users with valuable information. Because eBooks are downloadable, they are great content to capture customer information so your sales team can start building a relationship.

12 White Paper
If you’re looking for thought leadership content, white papers may be the answer. Increasing credibility through well-crafted content, white papers establish your brand as an expert in an industry or specific topic.

13. Online Seminars
Host a virtual webinar to share your best advice, dive deep into a hot topic, or provide an in-depth look at your solutions. Share the recording on your website so users can download and access the content outside of the live event.

14. Educational Courses
Share your expertise with your audience through formal educational courses. Even better if you can offer continuing education credits to encourage attendance.

15 Resource Center
Create a centralized home for all the educational content you plan to create now, including blogs, videos, tutorials, research, eBooks, white papers, and the webinars listed above. As your library grows, search functionality will help users easily find the content most relevant to their interests.

16Product or solution overview
If you don’t spend a significant amount of time on your website explaining your products, services, or solutions, it’s time to rethink your digital marketing strategy! When users browse your website, they want to learn more about what you are selling to them.

17 Product or Service Guide
Provide insights into how to use your product or service, giving your audience a better understanding of how your company can provide the best solution to their needs.

18. Product or Service Pricing
As prospects learn more about your product or service, they’ll have questions about how much they’ll have to spend before they convert.

19. Product or service catalog
If you have many products or services, organize them into a catalog that users can browse or download so they can understand the full range of what you offer.


20. Your Brand Story
Create a landing page that introduces users to your company. You set the rules here, but answering the who, what, when, where and why questions are the details that need to be emphasized.

21Mission and Values
Give users a deeper understanding of your brand and share the mission, vision, and core values ​​that form the foundation for your team in your work.

22. Your Brand History
Your history can tell customers a lot about who your company is, how you’ve adapted and evolved over time, and how your roots influence today’s behavior. Additionally, telling users about everything you’ve accomplished over the years builds trust and credibility.

23 Timeline of the above history
Need a visual representation of all those milestones? A timeline is a perfect way to share your brand’s history in a visual way, and making it interactive is another web design strategy to engage your users.