Revenue Although Apple s iOS has a smaller market share than Google s Android its users are more valuable in the long term value (LTV) as they are less likely to be one time buyers and more likely to become repeat customers through in app purchases. Experts predict that iOS App Store users will spend more than $ billion next year but this does not mean that iOS development is better than Android in revenue.
Making money with iOS apps is easier if you plan to sell tangible items or make significant in app purchases of additional content. Target audience The app s features will help you narrow the circle of potential users. However when deciding you can mobile app development service use the fact that iOS and Android users are radically different to your advantage.
The corporate sector especially managers and sales consultants prefers iPhones. iPhone users are also more likely to have a higher education own a computer and be financially more secure than Android users. According to another study if a company targets its paid app at a technical or medical audience it may have more success in sales.